The online beauty community has recently become abuzz amidst the early launch of Urban Decay's revamped single eye shadows. This latest product offering from Urban Decay features 68 shades -- old and new -- in 5 finishes (matte, shimmer, sparkle, satin, duo chrome). The company has reformulated the eye shadows and have been including them in some of their newer palettes (a test run perhaps?) and are making them available for individual purchase.
Urban Decay is claiming the new set of eye shadows to have a smooth, velvety texture that is densely pigmented. Colors are going to last longer with crease free wear.
Not only did they developed a new formulation for the eye shadows, but they've also made significant changes to the pot packaging. The subway token design has been given a more modern look and a pop out feature (de-potting free!). To complement this latest pop out design, they've also come up with a 6 slot metal palette -- includes the "Walk of Shame" eye shadow and an eye shadow brush. I believe the palette will be a lot like the Naked 2 palette's design -- metal outer shell, huge mirror in the inner lid and hard plastic inner shell/mould. During a private event, Urban Decay had given the opportunity to 5 beauty bloggers and YouTubers to select shades from the new line and create 6 pan palettes.
All of these are currently priced at US$18 each (yes, the empty palette is also US$18). Each color is 1.5g (0.05 oz) which makes it US$12 per gram of product.
Needless to say, I was (and still am) excited about this new product. However, before we all go spreeing and loading our carts -- since most of these shades are already available in current palettes, I highly recommend getting the palettes instead if you like a majority of the colors included in it. Urban Decay palettes are still the way to go and extremely value for money.
Let's Do Some Maths...
The Naked (or Naked 2) palette -- 12 shades (1.5g) x US$18 = US$216
Actual price: US$50 (77% cheaper!!)
And Here's Another One...
The Mariposa palette -- 10 shades (0.03oz) x US$10.80 = US$108
Actual price: US$39 (64% cheaper!!)
Alright now. If the shades you like are already featured in one (or more) of the Urban Decay pre-set palettes, definitely go for the palette instead. If you only want some of the colors (or the shade you want isn't currently in any palette), especially ones that you tend to use most often, the new singles are a good buy for the quality that they are. Keep in mind 5 eye shadows with the palette will cost US$108 total (Eek! I know).
That said, Urban Decay eye shadows are amongst my fave to use. The texture and color payoff are wonderful. Now I wonder what else Urban Decay will be coming up with next and what they'll be showing at this year's IMATS LA (they're listed as exhibitors this year).
Photo Source: Urban Decay website