I was in LA for a few days for some shopping and IMATS (International Makeup Artist Trade Show) last month and it was so much fun. I felt this year had a lot more interesting exhibitors compared to last year (my first IMATS in 2011!) and the crowd wasn't as crazy either despite tickets selling out. Not only were there great promotions and discounts, I got to meet a lot of my fave beauty bloggers/gurus as well. I missed out on some though (Jen aka From Head To Toe, AndreasChoice and Promise) but it's OK. I didn't get that many things at the show but I did pick up some items that I felt I really wanted. I'll do a separate IMATS haul post soon.
This year I chose to only go on Saturday but spent the whole day there from before the show started til 5pm. Be forewarned though, this is going to be a picture heavy post.
|Welcome to IMATS LA 2012|
" The Wristband Counters "
|Early birds in line to get their wristbands|
|Me, in line.|
OOTD: Cardigan - UNIQLO, Top - Cotton On, Jeggings - Ms READ,
Shoes - Vincci, Bag - LV
|IMATS LA 2012 Wristband|
|Wristband - Check! Now we wait for them to|
open the doors for the day.
This year I noticed a lot of hi-lo dresses at the show and a whole lot more sensible shoes (i.e. flats, sneaks, etc) worn by the attendees. Everyone was a lot more casual and laid back compared to the crowd in line last year. I'd also met with 2 wonderful and friendly army wives in line who drove up from San Diego and we had a fun brief chat outside.
|Elessa of Pursebuzz|
|L-R: Mike, Fleur, Me, Tanya, Jim|
|Amy (@shrinkle) of Sugarpill Makeup|
* so sorry I didn't catch the other girl's name, eep! *
|Sam of Saaamage|
Unfortunately my designated photographer
had a shaky hand with this photo
|Make Over with Tiffany D at the Sigma booth.|
I made sure I got a slot this year. Haha.
|Tiffany of MakeUpByTiffanyD|
|Marlena of Make Up Geek|
|L-R: GeeGaGa, Josh aka Petrilude, Me, Porcelain|
|L-R: Suzy aka macNC40, Me, Leesha aka Xsparkage|
|Bethany aka MacBarbie07|
|Jessica of Beautezine|
|Christine aka xteeener|
|IMATS LA 2012 - End of Day 1|
|Melon & purple eye make up|
from the Sigma Makeover with Tiffany D <3
Since I didn't blog about my experience last year (2011), here are a few photos for you. Last year my brother came with me and he was quite snap happy with the camera and there were tons of photos from the show. Too much to post here but are available on my personal Facebook page here (Day 1) and here (Day 2).
|IMATS LA 2011|
Yup. The same backdrop banner.
|My brother and I.|
|The insane line to get to "The Wristband Counter".|
Almost 2 hours in line!
|The wonderful and amazing|
Simone, co-founder of Sigma Beauty
|Judy of ItsJudyTime and husband (the fiancee), Benji|
|Steve Terada of Quest Crew and Holly Ann-Aeree|
|Ingrid aka missglamorazzi|
|Pasadena Convention Center|
|IMATS LA 2011 Wristband|
|Amy aka Shrinkle|
Owner of Sugarpill Makeup
|Lauren aka QueenofBlending|
|Julie aka JulieG713|
|Koren of EnkoreMakeup|
|Leesha aka Xsparkage|
Now that was a lot of catching up to do on my IMATS post. I definitely bought a lot more stuff last year than I did this year but I'm not quite sure which ones they were so I'll just stick to this year's haul in the next IMATS post. Last year, Day 1 I went completely bare faced (i.e. no makeup) and Day 2 I had some light makeup on.
It was such a nice experience to attend IMATS (despite the insane 18-22 hour flight time from KK to LA) and a wonderful opportunity to meet beauty bloggers/gurus in real life. Many thanks to all of them who were extremely nice and didn't mind taking pictures.
Have you attended IMATS before? What was your experience like?